Livewire's CEO, Mark Attard, met with David Kincaid to talk about
brand empowerment and his profound thesis:
Your brand is your promise to the world.
Roger by Livewire is a collection of articles dedicated to helping organizations communicate through change.
ROGER
Article - Illustration | Concept
YOUR BRAND IS YOUR PROMISE
Interview with David Kincaid,
Author of The Brand-Driven CEO
and Founder of Level5 Strategy
Words by Jodre Datu
Interview by Mark Attard
and Tal Henderson
Illustrations by Alex Goubar
In The Core
Just as an apple tree cannot sustain its cycle of development without a good seed in the core of its apple, a similar principle applies to a leader's visionary brand at the core of their company. David Kincaid propels his company forward with this understanding.
Article - Illustration | Concept
A MEET-CUTE OF THE MINDS
When Strategy Met Creative:
A Meet-Cute of the Minds
Words by Allison Bothley
Illustrations by Alex Goubar
Opposites Attract
Each employee, each person has their niche and skillset. Strategists and creatives will walk away from a meeting with completely different takeaways. So when coming together in collaboration, they create the perfect harmony.
Livewire's writer, Allison Bothley, recounts a moment in her career where teaming up with a strategist taught her that embracing humility, scrutiny, and hole-poking, would ultimately result in better understanding the client and creating spectacular work.
Cover - Illustration | Concept
THE FUTURE IS STORIES
Cover for Roger issue 4:
The Future is Stories
Roger issue 4: The Future is Stories, touches upon the past, present, and future of technology & communication.
Exponential Evolution
The Fibonacci Sequence exhibits exponential growth, something we can relate to the exponential growth of technology, communication, and human connection. The spiral also appears physically similar to the ancient Nautiloid, playing more on the aspect of history and evolution through time.
SELF-CARE UNLOCKS AUTHENTIC LEADERSHIP
Article - Illustration | Concept
"Being vulnerable and managing to communicate while being yourself is a powerful form of self-care."
Words by Jodre Datu
Interview by Tal Henderson
and Jodre Datu
Illustrations by Alex Goubar
Looking Inwards
All humans face internal struggles, insecurity, anxiety, and stress - that includes leaders in business. It's important to look inwards, be vulnerable with oneself, and voice stresses in order to be authentic and therefore creating trust, loyalty, and powerful communication.
An interview with Pierette Masimango, a Communication Strategist for Uniity, touches upon the importance of vulnerability and communication with oneself.
