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Your Brand is Your Promise

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Interview with David Kincaid,
Author of The Brand-Driven CEO
and Founder of Level5 Strategy
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Concept / Illustration

Livewire's CEO, Mark Attard, met with David Kincaid to talk about brand empowerment and his profound thesis: 

Your brand is your promise to the world.

Roger by Livewire is a collection of articles dedicated to helping organizations communicate through change. 

In the Core

Just as an apple tree cannot sustain its cycle of development without a good seed in the core of its apple, a similar principle applies to a leader's visionary brand at the core of their company. David Kincaid propels his company forward with this understanding.

Words by Jodre Datu

Interview by Mark Attard

and Tal Henderson

Illustrations by Alex Goubar

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Concept Sketches

Prioritizing the concept of growth from the core and layout suitable for both print and digital media. 

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