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Your Brand is Your Promise
Interview with David Kincaid,
Author of The Brand-Driven CEO
and Founder of Level5 Strategy
Concept / Illustration
Livewire's CEO, Mark Attard, met with David Kincaid to talk about brand empowerment and his profound thesis:
Your brand is your promise to the world.
Roger by Livewire is a collection of articles dedicated to helping organizations communicate through change.
In the Core
Just as an apple tree cannot sustain its cycle of development without a good seed in the core of its apple, a similar principle applies to a leader's visionary brand at the core of their company. David Kincaid propels his company forward with this understanding.
Words by Jodre Datu
Interview by Mark Attard
and Tal Henderson
Illustrations by Alex Goubar
Concept Sketches
Prioritizing the concept of growth from the core and layout suitable for both print and digital media.
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