Using an equal blend of creativity, technical skill, and mind reading, Alex Goubar specializes in transforming client ideas and stories into captivating illustrations and compelling video content. Her portfolio reflects a diverse range of projects, each executed with precision and passion.
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With over 20 published children's books, and experience with clients including Bayer, BMO, Element Fleet, Magna, PWC, and more, Alex's expertise lies in crafting videos that engage audiences and brand narratives. She excels in both conceptualizing and executing projects, ensuring client expectations are exceeded and campaign goals are achieved.
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Oh, and she really likes art, camping, and horses.
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Like anything you see? Looking to chat about art, camping, or horses?
Reach out! alex.goubar@gmail.com
Experience
2022 - Present
Video Editor / Animator / Designer & Storyboard Artist
Livewire Communications
Clients: Bayer, BMO Can & US, Element Fleet Management, PWC, Magna, Mondelez International, Uniity, Wawanesa Insurance
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Creating and editing videos, motion graphics, and animations for client projects while adhering to company brand standards
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Collaborating with creative directors, producers, art directors, and writers to produce videos and animations for client creative campaigns
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Presenting videos, animations, and storyboards to clients
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Developing storyboards that bring brand visions to life
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Assisting producers and videographers on video shoots
2018 - Present
Lead Illustrator / Designer
Pandamonium Publishing House
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Leading the creative direction, conceptualization, layout, and illustration for over 20 children's books and novels
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Working closely with publisher to complete client projects and media for brand and socials
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Supporting other illustrators with layout and design assistance
2022
Videographer / Editor / Animator
Knotty Knickers
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Assisting creative leads and directors ideate marketing strategies, advertisement ideas, and developing storyboards while keeping up to date with current trends
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On-site camera operation and videography
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Editing ads and developing graphics for Instagram, Tiktok, Facebook, Youtube
2019 - Present
Videographer / Editor
Freelance
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​Assessing client needs, adhering to brand standards, assisting client in developing concepts and storyboards
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On-site videography, professional client communication,
timely video editing
2018 - Present
Illustrator / Graphic Artist / Animator
Freelance
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Producing creative work such as print media, logo design, animated music videos, animated&creative promotional content, social media content
2021- Present
Volunteer/Part time - Stablehand
LongRun Thoroughbred Retirement Society
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Supporting the health, care, and rehabilitation of 55+ retired off-track thoroughbred horses
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Contributing to daily chores, turn-in/turn-out, tractor operation, equine medical practice
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Assisting social media manager with video and social media presence, developing promotional content
Achievements
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Video work contributed to 2024 NYX Gold Award - PWC Canada Campaign
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​Authored 3 published books
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Illustrated over 25 published children's books
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6 published best sellers
Education
Honours Bachelors of Illustration, Sheridan College.​
Honours graduate.
Skills
Software
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Adobe After Effects
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Adobe Premiere Pro
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Adobe Media Encoder
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Adobe InDesign
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Adobe Illustrator
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Adobe Lightroom
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Adobe Photoshop
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Procreate
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Microsoft Suite
General skills
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English, French, Russian
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Design/Layout
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Vector Graphics
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Videography
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Video Editing
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Motion Graphics / Animation
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Illustration
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Conceptualization
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Storyboarding
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Animatics
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Generative AI and Prompting